UnScene Festival

Description

UnScene Festival is a fictional arts and culture event that celebrates what often goes unnoticed - the unseen creatives and the emerging artists waiting to be discovered. It is inspired by the ruin bar culture - combining various aesthetics and scenes. The branding concept plays with the double meaning of the name: UnScene as both “unseen” and "on a scene”.

The brand gives visibility to underground art spaces, independent performers, and overlooked cultural expressions, turning the unseen into the celebrated.

The logo system and visual language are designed to be adaptable across print, digital, and other applications.

The logo itself illustrates the search of potential big artists and creatives (hidden eye) or the big star, that the world is trying to discover.